Star Alliance: important step in its digital strategy
Beijing, China - In partnership with Plug and Play to access latest innovations from Silicon Valley
Star Alliance has entered into a partnership with Plug and Play, the world start-up accelerator and innovation centre. This will allow the Alliance to identify relevant start-ups and accompany them throughout their idea gathering and development processes, as new products and technology for the travel ecosystem are created. Based in Silicon Valley, Plug and Play not only supports existing start-ups financially, but provides guidance and mentorship as well as contacts to companies interested in their ideas. Regarding travel and hospitality, its mission is to discover, support and scale disruptive technologies that are defining the future in this field. As Star Alliance transitions into its third decade, it is developing digital capabilities centrally, which can then be used by its member carriers to enhance their own products, with the aim of extending care to their regular customers even when they are travelling on other member carriers.
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