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Japan Airlines ditches "ladies and gentlemen" from ads

Carrier doesn't want to discriminate sexual minorities

A phrase that every passenger is used to and that is about to disappear, at least in the case of an Asian carrier. Japan Airlines made official today, Monday 28 September 2020, the cancellation of classic debut with which any flight attendant welcomes on board a plane: crew of the Japanese company will no longer use the formula "ladies and gentlemen", both in airports and before take off. The choice is soon explained. This airline wants to avoid creating discomfort for sexual minorities, given that the three words "exclude the LGBT community and anyone who does not identify as either a man or a woman". Starting from next October 1st, this change will become effective and is creating a certain hype on the web and beyond.

In reality it is not the first time that Japan Airlines shows that it cares this subject; in fact, in 2014 it signed an important "declaration on diversity", so as to create an environment in which the staff felt at ease without distinction between sex, nationality, race, religion and so on (read also the article published by AVIONEWS). The new phrases have already been made known. Hostesses, stewards, pilots and ground staff will simply say hello with the traditional "good morning", "good afternoon" or "good evening", then adding "all passengers". A similar change was adopted some time ago by the leaders of the New York and London subways for the same reason.

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AVIONEWS - World Aeronautical Press Agency