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Aircraft and transport. Four different personas of types of travellers
Rome, Italy - According to a SITA survey they are: careful planner; independent and hyper-connected; pampered, open-minded adventurer
Research published today by IT provider SITA shows that UK airline passengers are among the highest users of technology to manage their travel experience. When it comes to booking their flight, 94% of UK passengers use self-service options, and 70% checked in for their flight on a mobile, PC or kiosk, compared to 57% of passengers globally. One of the reasons for the higher use of self-service technologies...
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