Aircraft. Star Alliance: new strategic focus unveiled -SPECIALS AVIONEWS
Frankfurt, Germany - To support the implementation of the new strategy, SA has restructured its management team
Star Alliance (SA) returned to Frankfurt, the place of its birth, to celebrate 20 years of “Connecting People and Cultures”. For the next decade, it announced a strategy of harnessing digital technology to further enhance the travel experience of Alliance customers. Its Chief Executive Board, comprising the CEOs of all 28 member airlines, held its summer board meeting in Frankfurt on May 14th, during which the CEOs briefed on the progress of the Alliance’s current business plan and future strategy. The meeting falls exactly 20 years to the day when its founder members –Air Canada, Lufthansa, Scandinavian Airlines, THAI and United– first stunned the aviation industry with the announcement that they would come together to form the world`s first global aviation alliance. The Alliance enters its third decade with a strong and comprehensive network serving over 1,300 destinations in 191 countries. To support the implementation of the new strategy, SA has restructured its Frankfurt-based headquarters operation and reorganised its management team, which now is made up of:. Janice Antonson, Vice President Commercial and Communications. With a strong background in airport senior management, her career spans leadership roles in five countries, most recently at privately owned Northern Queensland Airports Inc. in Australia. Christian Draeger, Vice President Customer Experience. He had joined SAas Director Customer Experience, having previously worked for Swissport International, As Managing Director he was in charge of business units at various locations in the worldwide network. He brings with him over 25 years of aviation experience. Martin Mueller, now Director Finance and Strategy joined SA in 2009 as Director Alliance Development, having previously worked for such companies as LSG Sky Chefs, Thomas Cook and Lufthansa eCommerce. Alska Scherer, now General Counsel & Director Human Resources, joined Star Alliance in 2005 as legal manager. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Avianca Brasil, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Portugal, Turkish Airlines, THAI and United. It is possible to see its 20 year history (19 pages) in the "Specials" section on the left side of the AVIONEWS' home-page.
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