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Icelandair: skip the acquisition of the rival carrier Wow Air
Difficulty in planning the merger or financial problems?
The acquisition of Wow Air by the rival carrier Icelandair may no longer be completed as the Icelandic government and the company's management in economic difficulties would not be able to prepare the plan that would lead to the merger. The idea of Icelandair was to enter the international market more forcefully after the acquisition of Wow, but as President and CEO Bogi Nils Bogason explained, there...
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